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Here’s what their homepage looks like:Īs a brand, Warby Parker is known for being stylish and accessible, with an emphasis on affordability. If you wear glasses, you may already be familiar with them. Warby Parker is an eyewear brand with both an online and retail presence. This gives the mobile site its own identity without sacrificing Storq’s distinctive style.
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Storq’s mobile site is well-optimized, with the header elements consolidated into a hamburger menu, and employing a unique hero image and text that are different from the desktop version. Want to learn more about creating an effective blog of your own? Head here: Introducing the Company Blog: Your Content Marketing Machine How does it look on mobile? Of the three articles featured, one is targeted at women who are newly pregnant, one for women who are further along in pregnancy, and another for parents raising newborns.
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Including a helpful resource like this has the potential to earn Storq a coveted spot in their visitors’ bookmarks, so they make use of this section to appeal to every segment of their target audience. They’ve placed links to their Journal articles near the bottom of the homepage, which means that if you’re here, you’ve already looked through the products and you’re still interested. Storq maintains interest and establishes their authority by featuring an educational blog for parents. They make great use of their content marketing. Anything that can tie an online store’s reputation to a tangible institution like the WSJ is crucial in establishing trust right out of the gate. As much as it’s grown, the internet can still feel like a nebulous space, especially for an inexperienced parent. That the quote comes from a well-established print publication is significant. The quote, “Maternity clothes that look anything but.”, works perfectly as a mission statement of Storq’s unique offering. Scrolling below the fold reveals a choice endorsement from a highly reputable source-the Wall Street Journal. They establish credibility with their customers. This adds an extra touch of authenticity, knowing that a real person can look cool and comfortable during a stage of life that’s completely new territory for many of Storq’s customers. Keen-eyed visitors will also notice that the names of the models have been listed in the photo captions. This approach sends a clear message that Storq has made the stylishness of their maternity clothing as much of a priority as its functionality. These photos are composed with an air of individuality and confidence that wouldn’t look out of place in a mainstream fashion magazine. The images feature real mothers-many of them well into their pregnancy-modeling Storq’s clothing. Storq makes great use of product images on their homepage to showcase their clothing while clearly communicating their unique brand identity. They employ excellent product images and captions. More specifically, they are courting the attention of a younger generation of new and expecting parents, most of whom are likely in their twenties and thirties. Storq is looking to attract women across different stages of pregnancy and raising newborns. They primarily sell maternity outfits, but they also offer postpartum essentials like changing kits and nursing apparel. Storq is an online clothing store for pregnant women and new parents. Let’s take a look at the different techniques these businesses have used to establish strong brands through design: Storq We’ve selected five standout examples of homepages from this year that successfully use creativity and empathy to speak to well-defined target demographics. It’s the very first impression you make on your site’s visitors, making it a defining moment for you to establish a connection with your own unique target audience. The truth is, each successful online brand got where they are today because they knew who they wanted to reach with their products and were able to create a sense of identity that speaks to those needs. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful variety that we have on the internet. Web design is more of an art than a science.